If you’re walking down Rodeo Drive and want regain strength, or are in a desperate need to post something on Instagram, Sprinkles ATM awaits you every day and every night behind its tricolor grid. Despite its objectionable marketing concept, it is nonetheless a rallying point for tourists and bloggers. The red velvet cupcake, which actually dates back from the 19th century (from the capitalist mind of a food coloring vendor in Texas), will satisfy your sugar cravings in a heartbeat. Touch the screen, swipe your credit card, and the red cake will fall in your hands like a gift at a fairground. The frosting is a bit too thick and sweet, and the shop isn’t very traditional but that doesn’t matter: people come here for the experience. And for the Instagram pic.

Address: 9635 S Santa Monica Blvd, Beverly Hills, CA 90210

Opening hours: 24/7

Menu: sprinkles.com

Reservations: No reservations

Style: Bakery

Price: Cupcakes $4

Neighborhood: Beverly Hills

Best for: Snack