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Drawing from years of experience in food writing and restaurant reviews, In The Loup is a consulting agency specialized in the Food & Beverage industry: ranging from branding to communications, menu development, event planning and restaurant openings. Current and former clients include Ludo Lefebvre, Airbnb, Cartier, Poilâne, Pommery… In The Loup was founded in 2015 by Victoire Loup, a food critic and former Marketing Director at Le Fooding (France’s #1 restaurant guide). Today, In The Loup operates across several time zones, with freelance food writers eating their way around the globe and a core team based in LA, Paris and London.