Opening a restaurant is like a chess game: every move counts, and it’s essential to anticipate the key players’ response. When preparing for a launch strategy, we handle everything from market research, 360° branding, defining the core values of a business, analyzing restaurant spaces and value potential, writing menus (with knowledge of food trends and price points) and taking part in rounds of tastings… Victoire Loup’s experience in the restaurant industry has given her the expertise to adapt your vision to the local market. We also work with a long list of experts: either we handle a task in house, or we connect you to the right people. Whether you are thinking of expanding internationally, or just want to outsource part of your launch strategy, In The Loup is the Swiss army knife of restaurant consultancy: a handy tool to help along your opening process.
Current and former clients: CAM, Boot Café, Ludo Lefebvre, L’éclair de Génie, Breizh Café, Noglu…