If you’re walking down Rodeo Drive and want to regain strength, or are in a desperate need to post something on Instagram, Sprinkles ATM (same team as Pizzana) awaits you every day and every night behind its tricolor grid. Despite its objectionable marketing concept, it is nonetheless a rallying point for tourists and bloggers. The red velvet cupcake, which actually dates back from the 19th century (from the capitalist mind of a food coloring vendor in Texas), will satisfy your sugar cravings in a heartbeat. Touch the screen of the Sprinkles ATM, swipe your credit card, and the red cake will fall in your hands like a gift at a fairground. The frosting is a bit too thick and sweet, and the shop isn’t very traditional but that doesn’t matter: people come here for the experience. And for the Instagram pic.
Style: Bakery
Address: 9635 S Santa Monica Blvd, Beverly Hills, CA 90210 (Beverly Hills)
Hours: 24/7
Menu: sprinkles.com
Price: Cupcakes $4
Reservations: No reservations