Month: March 2010

Opening a restaurant is like a chess game: every move counts, and it’s essential to anticipate the key players’ response. When preparing for a launch strategy, we handle everything from market research, 360° branding, defining the core values of a...

Understanding the subtleties of communications is key to any business’ success. We create PR and social media strategies tailored to each client, with the following goals: create content, establish a visual presence for your brand, illustrate brand values, build awareness...

Victoire Loup acquired her event planning expertise at Le Fooding, with the different missions she had to carry out. She organized events in collaboration with brands such as San Pellegrino, Mastercard, Mumm, etc. In The Loup’s know-how ranges from a...

Victoire Loup began her career as Marketing Director for Le Fooding in Paris, and soon gained legitimacy as a food critic. When she moved to Los Angeles she started her own website, In The Loup – convinced that in a...

In The Loup helps F&B consumer products as well as hospitality clients (restaurants, bars, hotels), or even some food-related tech concepts, with branding or rebranding. We work hand in hand with specialized designers, so that your vision is understood, and...