In The Loup helps F&B consumer products as well as hospitality clients (restaurants, bars, hotels), or even some food-related tech concepts, with branding or rebranding. We work hand in hand with specialized designers, so that your vision is understood, and comes to life while making sure budgets and deadlines are respected. Together, we create mood boards, find inspiration, choose colors and fonts… to develop a branding strategy and define your image, message and values. Victoire Loup’s knowledge of the European and US markets allows us to accompany brands in their 360 expansion. Each market has their own cultural bias that influences their behavior towards the brands they interact with on a day-to-day basis. We anticipate cultural factors for your project: trends, consumer behavior, dietary practices, values… When assisting on product development, we pinpoint your biggest competitors, stay one step ahead of the trends, etc. By collecting essential data, we align the stars for better chances of success.
Current and former clients: Airbnb, Pommery, Poilâne, Mapstr, Les Niçois, Mama Shelter, YuzuCo, Canelas…